Case Study 2 Pages Due 22:00 Today

Activity Instructions
The assignment for this week is Case 2.3: Kid Stuff?   Determining the Best Positioning Strategy for Akron Children’s Hospital, on page 786 of the Malhorta text.

Read the case and answer the critical thinking questions at the end of the case in the format explained in the syllabus.

You may work individually or in teams of 2 if you wish. If you work in a team of 2, you should each submit a project, and include both of your names on the cover sheet.

Writing Requirements (APA format)

•                Length will vary

•                1-inch margins

•                Double spaced

•                12-point Times New Roman font

Title page with topic and name of student



page1image14056 page1image14216 page1image14640 page1image14800 page1image15224 page1image15384 page1image15544 page1image15968 page1image16128 page1image16552 page1image16712 page1image17136 page1image17296 page1image17720 page1image17880 page1image18040 page1image18464 page1image18624 page1image19048 page1image19208 page1image19632 page1image19792 page1image20216 page1image20376 page1image20536 page1image20960
Malhotra, N. K. (2010). Marketing research, an applied orientation. (6 ed.). Upper Saddle River, New Jersey: Pearson College Div.

ISBN-10: 0136085431 ISBN-13: 978-0136085430

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