SWOT analysis on Aloft Hotels

Spring 2016: Integrated Marketing (Fontana)

Homework 1 – SWOT Analysis

Assignment Instructions

This is an individual assignment.

Students will each be required to do research on, and develop a SWOT analysis for an assigned company. Your grade will be based on how well you have researched the company and come up with entries for each of the 4 sections: Strengths, Weaknesses, Opportunities, and Threats

Each section (Strength, Weakness, Opportunity and Threat) will count for 25% of the grade.

The student should create an extensive, bulleted list for each of the 4 areas and be able to defend each entry if asked. This assignment should be 1-2 pages in length.

Please provide a list of resources used to research the company and create your SWOT Analysis.

Assigned Brands

aloft Hotels

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